Marketing and Its Impact on Service Quality in the Healthcare Industry of Pakistan

The quality of healthcare services in every society has been a dire need across each era. effective implementation which is only possible if the workers get provided with suitable environment to perform their duties in. Considering this, current study determines impact internal marketing on external delivered patients labor-intensive industry Pakistan. Further, mediatory role service between said variables taken into account. survey-based was conducted twin metropolitans Pakistan (Islamabad & Rawalpindi). collected data from 500 individuals comprised customers i.e. doctors, staff members, and patients, public sector as well private hospitals. conclusively suggested significantly positive over quality; both sectors. Though public-sector organizations were found be comparatively more its customers, contrast institutions.